Field notes
Notes from inside the accounts.
I spend my days in ad accounts, tag containers, and analytics properties — this is where the patterns get written down. Same rules as everything else on this site: evidence first, numbers attributed, no recycled guru advice. If a note can't show its math, it doesn't get published.
That's the shelf so far. Notes land here as they're written — no publishing calendar, no filler to feed one. When a note earns its place, it shows up.
Need answers about your own account sooner than that? That's the $497 audit — findings in your numbers, 24–48h after access. Or go back to the main page for the full picture.